{"schema_version":"alpha-company-profile-public-v2","slug":"bark-inc","canonical_url":"https://registry.alpha.ac/companies/bark-inc","published_on":"2026-09-16T04:46:41.070979+00:00","last_reviewed_on":"2026-09-16T04:46:41.070979+00:00","identity":{"legal_name":"Bark, Inc.","display_name":"Bark, Inc.","headline":"Canonical company identity and public leadership record.","description":"Alpha's canonical identity and public leadership record for Bark, Inc..","ten_second_view":"This Company Profile publishes only Alpha's canonical identity and evidence-backed public leadership records. Unavailable fields are not inferred.","legal_form":"Not publicly asserted","incorporation":"Not publicly asserted","headquarters":"US","headquarters_address":{"locality":"Not publicly asserted","region":null,"country":"US"},"operating_presence":["US"],"website":"","cik":"0001819574","logo":"https://cdn.brandfetch.io/ticker/bark/theme/dark/fallback/404/type/logo?c=1idgAB6rG5KFT5I7q5w","logo_source":"brandfetch","profile_mark":{"src":"https://cdn.brandfetch.io/ticker/bark/theme/dark/fallback/404/type/logo?c=1idgAB6rG5KFT5I7q5w","alt":"Bark, Inc. logo","width":256,"height":256,"source":"brandfetch"}},"entity_status":{"ownership_type":"unknown","listing_status":"listed","label":"Public listing published","explanation":"The canonical public record includes at least one active security listing.","source_id":"alpha-canonical-company-record","reviewed_on":"2026-09-16T04:46:41.070979+00:00"},"security_listings":[{"ticker":"BARK","exchange":"NYSE","exchange_display":"NYSE","mic":"XNYS","currency":"Unavailable","security_type":"equity","listing_status":"active","is_primary":true,"source_id":"alpha-canonical-company-record"}],"market_data":{"availability":"unavailable","endpoint":null,"source_label":null,"explanation":"Market data is not published in this Company Profile."},"profile_tags":["Canonical identity","Public leadership"],"trust_summary":"Canonical identity published; broader company intelligence is not asserted.","facts":[{"label":"Legal name","value":"Bark, Inc.","source_id":"alpha-canonical-company-record"},{"label":"Country","value":"US","source_id":"alpha-canonical-company-record"}],"operating_model":{"eyebrow":"Operating record","title":"Published operating structure","units":[]},"governance":{"summary":"Only current, confirmed leadership roles with public evidence are included in the canonical projection.","boundary":"Absence of a leadership role, committee, or disclosure is not evidence that it does not exist.","disclosures":[]},"alpha_opinion":{"status":"Not published","label":"No Alpha opinion published","explanation":"This identity record is not an Alpha rating, score, or investment opinion."},"report":{"status":"Not published","label":"No governed report published","explanation":"No governed company report is attached to this profile.","href":null},"actions":[],"related_records":[],"evidence":[{"id":"alpha-canonical-company-record","label":"Alpha canonical company public projection","href":"/api/public/companies/bark-inc","source_type":"canonical_identity","supports":["Company identity","Published leadership","Entity status boundary"],"status":"published","reviewed_on":"2026-09-16T04:46:41.070979+00:00"}],"permissions":[{"label":"Public retrieval","allowed":true},{"label":"Agent retrieval","allowed":true},{"label":"Redistribution","allowed":false},{"label":"Model training","allowed":false},{"label":"Relationship pathfinding","allowed":false},{"label":"Direct contact","allowed":false}],"limitations":["Only explicitly published canonical company identity and current confirmed public roles are included.","Absence of a board, committee, executive, listing, or claim is not evidence that it does not exist.","Public retrieval does not grant redistribution, model-training, direct-contact, or relationship-pathfinding rights.","This Company Profile is an identity and evidence record, not an Alpha rating."],"financials":{"kind":"financials","records":[],"limitation":"Only evidence-backed canonical_assertions already stored for this company. Empty records mean none are stored. Missing values are never invented.","source_table":"canonical_assertions","source_evidence_table":"canonical_source_records"},"ownership":{"kind":"ownership","records":[],"limitation":"Only evidence-backed canonical_assertions already stored for this company. Empty records mean none are stored. Missing values are never invented. 13F and N-PX are not beneficial ownership and are never projected here.","source_table":"canonical_assertions","source_evidence_table":"canonical_source_records"},"trust":{"schema_version":"alpha-profile-trust-v1","verification":{"schema_version":"alpha-verification-states-v1","state":"source_reported","identity_ownership":"unclaimed","assurance_level":null,"claim_state_counts":{"source_reported":17,"corroborated":0,"alpha_verified":0,"disputed":0,"superseded":0},"derivation":"claim_states+identity_ownership","summary":"Published claims are reported by public sources; none is Alpha verified. Profile ownership is unclaimed."},"aggregation":{"schema_version":"alpha-claim-aggregation-v1","published_claim_count":17,"under_review_claim_count":1,"owner_supplied_claim_count":0,"evidence_record_count":4,"distinct_source_count":2,"conflicts":[],"conflict_count":0,"headline_conflict_count":0,"internal_review_conflict_count":0,"contradiction_types":[],"headline_conflict_types":[],"verification":{"schema_version":"alpha-verification-states-v1","state":"source_reported","identity_ownership":"unclaimed","assurance_level":null,"claim_state_counts":{"source_reported":17,"corroborated":0,"alpha_verified":0,"disputed":0,"superseded":0},"derivation":"claim_states+identity_ownership","summary":"Published claims are reported by public sources; none is Alpha verified. Profile ownership is unclaimed."},"coverage":{"schema_version":"alpha-coverage-metric-v1","published_claims":17,"corroborated_claims":0,"sources":4,"distinct_sources":2,"role_claims":0,"last_reviewed_at":"2026-09-16T04:46:41.070979+00:00","observed_at":"2026-09-16T04:46:41.070979+00:00","freshness_days":0}},"rights":{"public_retrieval":"allowed","agent_retrieval":"allowed","redistribution":"not_granted","model_training":"not_granted","commercial_use":"not_specified","relationship_pathfinding":"not_granted","direct_contact":"not_granted"}},"projection":{"schema_version":"alpha-profile-projection-v5","entity":{"kind":"company","slug":"bark-inc","canonical_url":"https://registry.alpha.ac/companies/bark-inc"},"publication":{"published_at":"2026-09-16T04:46:41.070979+00:00","last_reviewed_at":"2026-09-16T04:46:41.070979+00:00","as_of":"2026-09-16T04:46:41.070979+00:00"},"representations":{"html":{"href":"https://registry.alpha.ac/companies/bark-inc","media_type":"text/html"},"json":{"href":"https://registry.alpha.ac/api/public/companies/bark-inc","media_type":"application/json"},"markdown":{"href":"https://registry.alpha.ac/companies/bark-inc.md","media_type":"text/markdown"},"structured_data":{"embedded":true,"media_type":"application/ld+json"},"share_image":null},"permissions":{"public_retrieval":true,"agent_retrieval":true,"redistribution":false,"model_training":false,"relationship_pathfinding":false,"direct_contact":false}},"canonical_profile":{"schema_version":"alpha-company-profile-public-v1","slug":"bark-inc","canonical_url":"https://registry.alpha.ac/companies/bark-inc","as_of":"2026-09-16T04:46:41.070979+00:00","last_reviewed_at":"2026-09-16T04:46:41.070979+00:00","identity":{"legal_name":"Bark, Inc.","display_name":"Bark, Inc.","description":null,"jurisdiction":null,"country":"US","sector":null,"industry":null,"website":null,"website_provenance":null,"logo_url":null,"logo_media":null,"status":"active","cik":"0001819574","entity_subtype":null,"legal_entity_status":null},"security_listings":[{"mic":"XNYS","ticker":"BARK","currency":null,"exchange":"NYSE","sort_key":0,"valid_to":null,"confidence":0.95,"is_primary":true,"listing_id":"9d529ef1-6a3b-4cd1-9951-6d2acae2afa4","source_url":"https://www.sec.gov/files/company_tickers_exchange.json","valid_from":null,"observed_at":"2026-07-11T00:28:32+00:00","source_name":"sec_company_tickers_exchange","source_tier":1,"exchange_name":"New York Stock Exchange","security_type":"equity","listing_status":"active","last_checked_at":"2026-09-02T01:48:40.989053+00:00"}],"market_data":{"availability":"unavailable","endpoint":null,"source_label":null,"explanation":"Market observations are unpublished. Listing identity remains available from the governed source set."},"index_memberships":[],"index_membership_history":[],"index_membership_contract":{"schema_version":"alpha-index-membership-public-v1","as_of_date":"2026-09-16","tracked_universe_complete":false,"permissions":{"public_retrieval":true,"agent_retrieval":false,"redistribution":false,"model_training":false},"limitations":["Only source-backed memberships with an explicit public redistribution basis are returned.","Absence from Alpha tracked indices does not establish absence from every market index.","Provider announcements and effective membership are represented as distinct states.","Alpha AI 100 is not published as a current public index membership."]},"leadership":{"board":[{"person_slug":"matt-meeker-bark","display_name":"Matt Meeker","role_category":"director","title":"Chief Executive Officer and Chair","committee":null,"is_board_chair":true,"is_independent":false,"start_date":null,"end_date":null,"verification_status":"confirmed","confidence":0.95,"evidence":{"document_title":"SEC DEF 14A 0001819574-24-000032","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_def_14a","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-09-06T01:06:01.21484+00:00"},"headshot_url":null},{"person_slug":"betsy-mclaughlin-bark","display_name":"Betsy McLaughlin","role_category":"director","title":"Lead Independent Director","committee":null,"is_board_chair":false,"is_independent":true,"start_date":null,"end_date":null,"verification_status":"confirmed","confidence":0.95,"evidence":{"document_title":"SEC DEF 14A 0001819574-24-000032","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_def_14a","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-09-06T01:06:01.21484+00:00"},"headshot_url":null},{"person_slug":"henrik-werdelin-bark","display_name":"Henrik Werdelin","role_category":"director","title":"Director","committee":null,"is_board_chair":false,"is_independent":null,"start_date":"2011-01-01","end_date":null,"verification_status":"confirmed","confidence":0.88,"evidence":{"document_title":"DEF 14A bark-20240729.htm","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_proxy","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-09-02T02:59:02.150821+00:00"},"headshot_url":null},{"person_slug":"jim-mcginty-bark","display_name":"Jim McGinty","role_category":"director","title":"Director","committee":null,"is_board_chair":false,"is_independent":null,"start_date":"2021-01-01","end_date":null,"verification_status":"confirmed","confidence":0.88,"evidence":{"document_title":"DEF 14A bark-20240729.htm","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_proxy","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-09-02T02:59:02.150821+00:00"},"headshot_url":null},{"person_slug":"larry-bodner-bark","display_name":"Larry Bodner","role_category":"director","title":"Director","committee":null,"is_board_chair":false,"is_independent":null,"start_date":"2023-01-01","end_date":null,"verification_status":"confirmed","confidence":0.88,"evidence":{"document_title":"DEF 14A bark-20240729.htm","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_proxy","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-09-02T02:59:02.150821+00:00"},"headshot_url":null},{"person_slug":"michele-meyer-bark","display_name":"Michele Meyer","role_category":"director","title":"Director","committee":null,"is_board_chair":false,"is_independent":null,"start_date":"2023-01-01","end_date":null,"verification_status":"confirmed","confidence":0.88,"evidence":{"document_title":"DEF 14A bark-20240729.htm","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_proxy","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-09-02T02:59:02.150821+00:00"},"headshot_url":null},{"person_slug":"paulette-dodson-bark","display_name":"Paulette Dodson","role_category":"director","title":"Director","committee":null,"is_board_chair":false,"is_independent":null,"start_date":"2023-01-01","end_date":null,"verification_status":"confirmed","confidence":0.88,"evidence":{"document_title":"DEF 14A bark-20240729.htm","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_proxy","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-09-02T02:59:02.150821+00:00"},"headshot_url":null}],"executives":[{"person_slug":"allison-koehler","display_name":"Allison Koehler","role_category":"executive","title":"Chief Legal Officer and Secretary","committee":null,"is_board_chair":false,"is_independent":null,"start_date":null,"end_date":null,"verification_status":"confirmed","confidence":0.95,"evidence":{"document_title":"SEC DEF 14A 0001819574-24-000032","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_def_14a","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-09-06T01:06:01.21484+00:00"},"headshot_url":null},{"person_slug":"mary-meeker","display_name":"Mary Meeker","role_category":"executive","title":"Chief Executive Officer and Chair","committee":null,"is_board_chair":false,"is_independent":null,"start_date":"2024-07-29","end_date":null,"verification_status":"confirmed","confidence":0.94,"evidence":{"document_title":"BARK DEF 14A executive officers","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_filing","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-05-15T23:18:37.629244+00:00"},"headshot_url":null},{"person_slug":"matt-meeker-bark","display_name":"Matt Meeker","role_category":"executive","title":"Chief Executive Officer and Chair","committee":null,"is_board_chair":false,"is_independent":null,"start_date":"2024-07-29","end_date":null,"verification_status":"unconfirmed","confidence":0.88,"evidence":{"document_title":"DEF 14A bark-20240729.htm","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_proxy","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-09-02T02:59:02.154933+00:00"},"headshot_url":null},{"person_slug":"meghan-knoll","display_name":"Meghan Knoll","role_category":"executive","title":"Chief Direct To Consumer Officer","committee":null,"is_board_chair":false,"is_independent":null,"start_date":"2024-07-29","end_date":null,"verification_status":"confirmed","confidence":0.94,"evidence":{"document_title":"BARK DEF 14A executive officers","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_filing","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-05-15T23:18:39.391743+00:00"},"headshot_url":null},{"person_slug":"maria-black","display_name":"Michael Black","role_category":"executive","title":"Chief Revenue Officer","committee":null,"is_board_chair":false,"is_independent":null,"start_date":"2024-07-29","end_date":null,"verification_status":"confirmed","confidence":0.94,"evidence":{"document_title":"BARK DEF 14A executive officers","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_filing","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-05-15T23:18:38.471745+00:00"},"headshot_url":"https://qzvwmfoixeflcbvpqboy.supabase.co/storage/v1/object/public/director-photos/directors/9dde3d86-9c14-4fc8-b5d2-2f30f83b192b.jpg"},{"person_slug":"nari-sitaraman","display_name":"Nari Sitaraman","role_category":"executive","title":"Chief Technology Officer","committee":null,"is_board_chair":false,"is_independent":null,"start_date":null,"end_date":null,"verification_status":"confirmed","confidence":0.95,"evidence":{"document_title":"SEC DEF 14A 0001819574-24-000032","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_def_14a","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-09-06T01:06:01.21484+00:00"},"headshot_url":null},{"person_slug":"zahir-ibrahim","display_name":"Zahir Ibrahim","role_category":"executive","title":"Chief Financial Officer","committee":null,"is_board_chair":false,"is_independent":null,"start_date":null,"end_date":null,"verification_status":"confirmed","confidence":0.95,"evidence":{"document_title":"SEC DEF 14A 0001819574-24-000032","source_url":"https://www.sec.gov/Archives/edgar/data/1819574/000181957424000032/bark-20240729.htm","source_type":"sec_def_14a","published_at":"2024-07-29T00:00:00+00:00","effective_date":"2024-07-29","last_checked_at":"2026-09-06T01:06:01.21484+00:00"},"headshot_url":null}],"coverage":{"schema_version":"alpha-leadership-coverage-v1","board_roster_scope":"def_14a_current_directors","executive_roster_scope":"disclosed_officers_only","neo_set_status":"NOT_ASSERTED","board_roster_complete":false,"neo_set_complete":false,"notes":["Empty executives is NOT_ASSERTED, not a complete named-executive-officer set.","Form 4 occupancy is not a DEF 14A board.","Unconfirmed current sec_proxy DEF 14A directors may project. Confirmed is not required.","Unconfirmed current executives with first-party issuer evidence (source_url + effective date) may project.","Company-page directors do not require people.public_profile_enabled.","Completeness compares the latest first-party roster with the public projection; a source older than 180 days is STALE.","Do not remap HONA to HON 0000773840. Do not merge XOM 0000034088 with 0002115436.","Person match is projection-only. Name-only Person merges are forbidden."],"completeness":{"reasons":["NO_LEADERSHIP_SOURCE"],"board_completeness":"NOT_REVIEWED","completeness_schema":"alpha-leadership-completeness-v1","executive_team_completeness":"NOT_REVIEWED"},"parser_bleed_excluded":true,"former_titles_excluded":true,"identity_merge_forbidden":true,"form4_occupancy_is_not_board":true}},"permissions":{"classification":"open_public_projection","public_retrieval":true,"agent_retrieval":true,"redistribution":false,"model_training":false,"relationship_pathfinding":false,"direct_contact":false},"limitations":["Only explicitly published canonical company identity and current confirmed public roles are included.","Absence of a board, committee, executive, listing, or claim is not evidence that it does not exist.","Public retrieval does not grant redistribution, model-training, direct-contact, or relationship-pathfinding rights.","This Company Profile is an identity and evidence record, not an Alpha rating."],"structured_data":{"@context":["https://schema.org",{"alpha":"https://alpha.ac/ns/","indexMembership":"alpha:indexMembership","indexProvider":"alpha:indexProvider","indexMembershipStatus":"alpha:indexMembershipStatus","indexEffectiveDate":"alpha:indexEffectiveDate","indexAnnouncementDate":"alpha:indexAnnouncementDate","indexRemovalDate":"alpha:indexRemovalDate","lastVerifiedAt":"alpha:lastVerifiedAt","verificationStatus":"alpha:verificationStatus","evidence":"alpha:evidence"}],"@type":"ProfilePage","@id":"https://registry.alpha.ac/companies/bark-inc#profile","url":"https://registry.alpha.ac/companies/bark-inc","dateModified":"2026-09-16T04:46:41.070979+00:00","mainEntity":{"@type":"Organization","@id":"https://registry.alpha.ac/companies/bark-inc#organization","legalName":"Bark, Inc.","name":"Bark, Inc.","url":"https://registry.alpha.ac/companies/bark-inc","addressCountry":"US","indexMembership":[],"member":[{"@type":"OrganizationRole","roleName":"Chief Executive Officer and Chair","member":{"@type":"Person","name":"Matt Meeker","url":"https://registry.alpha.ac/people/matt-meeker-bark"}},{"@type":"OrganizationRole","roleName":"Lead Independent Director","member":{"@type":"Person","name":"Betsy McLaughlin","url":"https://registry.alpha.ac/people/betsy-mclaughlin-bark"}},{"@type":"OrganizationRole","roleName":"Director","startDate":"2011-01-01","member":{"@type":"Person","name":"Henrik Werdelin","url":"https://registry.alpha.ac/people/henrik-werdelin-bark"}},{"@type":"OrganizationRole","roleName":"Director","startDate":"2021-01-01","member":{"@type":"Person","name":"Jim McGinty","url":"https://registry.alpha.ac/people/jim-mcginty-bark"}},{"@type":"OrganizationRole","roleName":"Director","startDate":"2023-01-01","member":{"@type":"Person","name":"Larry Bodner","url":"https://registry.alpha.ac/people/larry-bodner-bark"}},{"@type":"OrganizationRole","roleName":"Director","startDate":"2023-01-01","member":{"@type":"Person","name":"Michele Meyer","url":"https://registry.alpha.ac/people/michele-meyer-bark"}},{"@type":"OrganizationRole","roleName":"Director","startDate":"2023-01-01","member":{"@type":"Person","name":"Paulette Dodson","url":"https://registry.alpha.ac/people/paulette-dodson-bark"}},{"@type":"OrganizationRole","roleName":"Chief Legal Officer and Secretary","member":{"@type":"Person","name":"Allison Koehler","url":"https://registry.alpha.ac/people/allison-koehler"}},{"@type":"OrganizationRole","roleName":"Chief Executive Officer and Chair","startDate":"2024-07-29","member":{"@type":"Person","name":"Mary Meeker","url":"https://registry.alpha.ac/people/mary-meeker"}},{"@type":"OrganizationRole","roleName":"Chief Executive Officer and Chair","startDate":"2024-07-29","member":{"@type":"Person","name":"Matt Meeker","url":"https://registry.alpha.ac/people/matt-meeker-bark"}},{"@type":"OrganizationRole","roleName":"Chief Direct To Consumer Officer","startDate":"2024-07-29","member":{"@type":"Person","name":"Meghan Knoll","url":"https://registry.alpha.ac/people/meghan-knoll"}},{"@type":"OrganizationRole","roleName":"Chief Revenue Officer","startDate":"2024-07-29","member":{"@type":"Person","name":"Michael Black","url":"https://registry.alpha.ac/people/maria-black"}},{"@type":"OrganizationRole","roleName":"Chief Technology Officer","member":{"@type":"Person","name":"Nari Sitaraman","url":"https://registry.alpha.ac/people/nari-sitaraman"}},{"@type":"OrganizationRole","roleName":"Chief Financial Officer","member":{"@type":"Person","name":"Zahir Ibrahim","url":"https://registry.alpha.ac/people/zahir-ibrahim"}}]},"mainEntityOfPage":"https://registry.alpha.ac/companies/bark-inc"},"financials":{"kind":"financials","records":[],"limitation":"Only evidence-backed canonical_assertions already stored for this company. Empty records mean none are stored. Missing values are never invented.","source_table":"canonical_assertions","source_evidence_table":"canonical_source_records"},"ownership":{"kind":"ownership","records":[],"limitation":"Only evidence-backed canonical_assertions already stored for this company. Empty records mean none are stored. Missing values are never invented. 13F and N-PX are not beneficial ownership and are never projected here.","source_table":"canonical_assertions","source_evidence_table":"canonical_source_records"}},"canonical_source":"aegis_canonical"}