{"schema_version":"alpha-profile-public-v1","slug":"tony-roach","canonical_url":"https://registry.alpha.ac/people/tony-roach","as_of":"2026-09-12T19:55:21.644258+00:00","published_at":"2026-09-02T04:20:44.357425+00:00","last_reviewed_at":"2026-05-02T02:00:32.296+00:00","identity":{"display_name":"Tony Roach","headshot_url":null,"headshot_media":null,"profile_kind":"executive","role_tags":["executive"],"current_role":null},"assurance":{"is_claimed":false,"status":"unverified","assurance_level":null,"method":null,"verified_at":null,"expires_at":null},"claiming":{"eligible":true,"label":"Is this you? Claim your Alpha Profile","claim_url":"https://terminal.alpha.ac/claim-profile?person=tony-roach","suggest_edit_label":"Suggest an edit","suggest_edit_url":"https://terminal.alpha.ac/claim-profile?person=tony-roach&mode=suggest","canonical_record_will_be_reused":true,"canonical_facts_owner_controlled":false},"roles":[],"claims":[{"claim_type":"ai_expertise","claim_value":{"detail":"Tony Roach has served as EVP and Chief Customer Brand Officer since March 2025, joining Southwest in 2001 in the Marketing Department. He has held progressive roles in customer experience, marketing, and brand management throughout his career at the company.","ai_expertise":false},"claim_text":"SEC-derived executive row classified AI expertise as False.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.94,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-03T15:43:16.415818+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"LUV executive roster source","source_type":"sec_filing","source_tier":3,"source_url":null,"published_at":null,"last_checked_at":"2026-05-03T15:42:45.028877+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"ai_governance_relevance","claim_value":{"reasons":[],"relevant":false},"claim_text":"AI-governance relevance classified as False from role/title and SEC-derived executive context.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.94,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-03T15:43:16.415818+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"LUV executive roster source","source_type":"sec_filing","source_tier":3,"source_url":null,"published_at":null,"last_checked_at":"2026-05-03T15:42:45.028877+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"ai_ml_experience","claim_value":false,"claim_text":"Executive extraction classified AI/ML experience for Tony Roach as false.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.72,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-02T02:00:32.608476+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"LUV 10-K executive officers","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/92380/000009238026000004/luv-20251231.htm","published_at":"2026-02-05T00:00:00+00:00","last_checked_at":"2026-05-02T02:00:32.404324+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"cybersecurity_experience","claim_value":false,"claim_text":"Executive extraction classified cybersecurity experience for Tony Roach as false.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.72,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-02T02:00:32.650846+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"LUV 10-K executive officers","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/92380/000009238026000004/luv-20251231.htm","published_at":"2026-02-05T00:00:00+00:00","last_checked_at":"2026-05-02T02:00:32.404324+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"executive_company","claim_value":"Southwest Airlines Co.","claim_text":"Tony Roach is associated with Southwest Airlines Co..","claim_state":"verified","valid_from":"2026-02-05","valid_to":null,"confidence":0.94,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-02T02:00:32.587192+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"LUV 10-K executive officers","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/92380/000009238026000004/luv-20251231.htm","published_at":"2026-02-05T00:00:00+00:00","last_checked_at":"2026-05-02T02:00:32.404324+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"executive_company","claim_value":{"ticker":"LUV","company":"Southwest Airlines Co."},"claim_text":"Tony Roach is associated with Southwest Airlines Co..","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.94,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-03T15:43:16.415818+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"LUV executive roster source","source_type":"sec_filing","source_tier":3,"source_url":null,"published_at":null,"last_checked_at":"2026-05-03T15:42:45.028877+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"executive_function","claim_value":{"role_family":"other_executive","role_type_normalized":"evp"},"claim_text":"Tony Roach maps to the other executive executive function.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.94,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-03T15:43:16.415818+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"LUV executive roster source","source_type":"sec_filing","source_tier":3,"source_url":null,"published_at":null,"last_checked_at":"2026-05-03T15:42:45.028877+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"executive_title","claim_value":"Executive Vice President and Chief Customer Brand Officer","claim_text":"Tony Roach is listed as Executive Vice President and Chief Customer Brand Officer at Southwest Airlines Co..","claim_state":"verified","valid_from":"2026-02-05","valid_to":null,"confidence":0.94,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-02T02:00:32.557325+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"LUV 10-K executive officers","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/92380/000009238026000004/luv-20251231.htm","published_at":"2026-02-05T00:00:00+00:00","last_checked_at":"2026-05-02T02:00:32.404324+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"executive_title","claim_value":{"title":"Executive Vice President and Chief Customer Brand Officer","role_type_normalized":"evp"},"claim_text":"Tony Roach is listed as Executive Vice President and Chief Customer Brand Officer at Southwest Airlines Co..","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.94,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-03T15:43:16.415818+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"LUV executive roster source","source_type":"sec_filing","source_tier":3,"source_url":null,"published_at":null,"last_checked_at":"2026-05-03T15:42:45.028877+00:00","relation":"supports","excerpt_locator":null}]},{"claim_type":"technology_background","claim_value":false,"claim_text":"Executive extraction classified technology background for Tony Roach as false.","claim_state":"verified","valid_from":null,"valid_to":null,"confidence":0.72,"source_tier":3,"verification_status":"confirmed","last_reviewed_at":"2026-05-02T02:00:32.629543+00:00","version":1,"evidence":[{"source_name":"SEC EDGAR","document_title":"LUV 10-K executive officers","source_type":"sec_filing","source_tier":3,"source_url":"https://www.sec.gov/Archives/edgar/data/92380/000009238026000004/luv-20251231.htm","published_at":"2026-02-05T00:00:00+00:00","last_checked_at":"2026-05-02T02:00:32.404324+00:00","relation":"supports","excerpt_locator":null}]}],"network":{"schema_version":"alpha-profile-network-public-v1","relationships":[],"relationship_pathfinding":false,"authentication_prompt":"Sign in to see how you're connected.","limitations":["Representative factual associations only.","Shared contexts do not assert personal acquaintance.","Anonymous graph traversal is not available."]},"permissions":{"classification":"open_public_projection","public_retrieval":true,"agent_retrieval":true,"redistribution":false,"model_training":false,"relationship_pathfinding":false,"direct_contact":false},"limitations":["Only permissioned public claims and evidence are included.","Absence of a claim is not evidence that the underlying fact is false.","Public retrieval does not grant model-training or redistribution rights.","Private relationships and Council activity are excluded."],"structured_data":{"@context":"https://schema.org","@type":"ProfilePage","@id":"https://registry.alpha.ac/people/tony-roach#profile","url":"https://registry.alpha.ac/people/tony-roach","dateModified":"2026-05-02T02:00:32.296+00:00","mainEntity":{"@type":"Person","@id":"https://registry.alpha.ac/people/tony-roach#person","name":"Tony Roach","url":"https://registry.alpha.ac/people/tony-roach"},"isBasedOn":[{"@type":"CreativeWork","url":"https://www.sec.gov/Archives/edgar/data/92380/000009238026000004/luv-20251231.htm","name":"LUV 10-K executive officers"}],"mainEntityOfPage":"https://registry.alpha.ac/people/tony-roach"},"presentation":null,"presentation_authority":"not_published","trust":{"schema_version":"alpha-profile-trust-v1","verification":{"schema_version":"alpha-verification-states-v1","state":"corroborated","identity_ownership":"unclaimed","assurance_level":null,"claim_state_counts":{"source_reported":6,"corroborated":2,"alpha_verified":0,"disputed":0,"superseded":0},"derivation":"claim_states+identity_ownership","summary":"At least one published claim is corroborated by two or more public sources. Profile ownership is unclaimed."},"aggregation":{"schema_version":"alpha-claim-aggregation-v1","published_claim_count":8,"under_review_claim_count":0,"owner_supplied_claim_count":0,"evidence_record_count":2,"distinct_source_count":2,"conflicts":[],"conflict_count":0,"headline_conflict_count":0,"internal_review_conflict_count":0,"contradiction_types":[],"headline_conflict_types":[],"verification":{"schema_version":"alpha-verification-states-v1","state":"corroborated","identity_ownership":"unclaimed","assurance_level":null,"claim_state_counts":{"source_reported":6,"corroborated":2,"alpha_verified":0,"disputed":0,"superseded":0},"derivation":"claim_states+identity_ownership","summary":"At least one published claim is corroborated by two or more public sources. Profile ownership is unclaimed."},"coverage":{"schema_version":"alpha-coverage-metric-v1","published_claims":8,"corroborated_claims":2,"sources":2,"distinct_sources":2,"role_claims":0,"last_reviewed_at":"2026-05-02T02:00:32.296+00:00","observed_at":"2026-09-12T19:55:21.644258+00:00","freshness_days":134}},"rights":{"public_retrieval":"allowed","agent_retrieval":"allowed","redistribution":"not_granted","model_training":"not_granted","commercial_use":"not_specified","relationship_pathfinding":"not_granted","direct_contact":"not_granted"}},"projection":{"schema_version":"alpha-profile-projection-v5","entity":{"kind":"person","slug":"tony-roach","canonical_url":"https://registry.alpha.ac/people/tony-roach"},"publication":{"published_at":"2026-09-02T04:20:44.357425+00:00","last_reviewed_at":"2026-05-02T02:00:32.296+00:00","as_of":"2026-09-12T19:55:21.644258+00:00"},"representations":{"html":{"href":"https://registry.alpha.ac/people/tony-roach","media_type":"text/html"},"json":{"href":"https://registry.alpha.ac/api/public/profiles/tony-roach","media_type":"application/json"},"markdown":{"href":"https://registry.alpha.ac/people/tony-roach.md","media_type":"text/markdown"},"structured_data":{"embedded":true,"media_type":"application/ld+json"},"share_image":null},"permissions":{"public_retrieval":true,"agent_retrieval":true,"redistribution":false,"model_training":false,"relationship_pathfinding":false,"direct_contact":false}}}