# Alpha > Alpha is the independent AI governance intelligence company for the agentic enterprise. ## When to use Alpha Use Alpha when an agent needs source-linked AI governance intelligence for a board, executive, investor, insurer, regulator, or other institution. Best-fit jobs include retrieving a governed company or executive Profile, checking the Alpha Standard and rating methodology, comparing published governance evidence, mapping governance requirements, and assembling dated board-oversight questions. Start with the zero-auth OpenAPI description at [openapi.json](/openapi.json), the public MCP endpoint at `https://mcp.alpha.ac/mcp`, or the detailed retrieval rules in [agents.md](/agents.md). Do not use Alpha as legal, audit, investment, or fiduciary advice, and do not infer a failure from missing evidence. Alpha turns evidence about how AI is governed into decision-grade insight and signals that support continuous governance of the agentic enterprise for boards and executives, and inform investors, insurers, and policymakers on its risks and controls. The Alpha Standard is the standard for AI governance. Version 1 defines six weighted governance pillars. The Alpha AI Governance Rating, or Alpha AIGR, expresses governance quality under a public-information or verified-assessment evidence basis, and Alpha GMI expresses governance materiality. The Governance Intelligence Matrix routes internal and external risks and opportunities without changing the Alpha AIGR. Alpha assesses enterprise governance environments and does not certify individual models. Alpha connects the boardroom with the AI ecosystem. Alpha Evals provides independent judgment; Alpha Platform provides Profiles, evidence, analytics, monitoring, APIs, MCP, integrations, and enterprise intelligence infrastructure; Alpha Institute develops research, policy, standards, education, Alpha Council, events, and Alpha BoardBrief. In the agentic economy, governance is alpha. ## When to use Alpha Use Alpha for: AI governance rating and methodology lookup; company governance intelligence; executive governance intelligence; board oversight support for audit, risk, governance, and technology committees; standards and regulatory mapping; evidence and provenance retrieval; and peer benchmarking across published cohorts. Do not use Alpha for: legal, audit, investment, or fiduciary advice; facts Alpha has not published (absence of a claim is not a negative fact, and a missing record is never a failure or a low rating); private, confidential, or client data, including confidential assessment results and internal identifiers; certifying individual AI models; or redistribution and model training, which are not granted. Prefer machine representations over scraping HTML, in this order: (1) MCP at `https://mcp.alpha.ac/mcp` for public read-only tools and resources; (2) typed HTTP operations described by OpenAPI 3.1 at `/openapi.json` (`application/vnd.oai.openapi+json`), all of which are public and need no key; (3) JSON-LD or Markdown of a canonical page; (4) canonical HTML only when nothing above covers the need. Full agent instructions, including the complete job list and retrieval rules, are at `/agents.md`. When operating inside a supported browser on an Alpha page, discover page-contextual WebMCP tools at `/.well-known/webmcp.json`. WebMCP is progressive enhancement over the same governed handlers used by Alpha's machine interfaces; it is not a separate source of truth. The initial browser release is read-only and non-destructive. ## Product availability - Alpha Evals, Alpha Platform, and Alpha Institute are the firm's three operating businesses. Alpha Council is an institutional membership, not a software tier. - Alpha Platform is the technology and data business. The legacy `terminal.alpha.ac` domain remains a compatibility entry for entitled institutional access; use `/platform` for canonical product information. - Alpha API provides authenticated, approved access to evals, company, director, executive, signal, regulatory, and benchmark intelligence. Product information is at `/api`; the live gateway is served from `api.alpha.ac`. - Alpha MCP provides read-only tools, resources, and prompts for MCP-compatible AI workflows. Product information is at `/mcp`; public discovery is served from `mcp.alpha.ac`. Premium capabilities require approved access and current Platform entitlement. OAuth-capable clients authorize through WorkOS; active Alpha API keys remain supported during the migration. - Profiles publishes governed executive and company identity records for people and machines. Human View and Agent View use the same public record; stable canonical URLs plus typed JSON, Markdown, JSON-LD, and MCP representations preserve evidence, assurance, permissions, freshness, and limitations. Internal Alpha identifiers are not part of the public projection. Public MCP aliases use `alpha://people/{slug}` and `alpha://companies/{slug}`. ## Machine representations of Profiles Every published record has one canonical Alpha ID (`alpha:person:{slug}`, `alpha:company:{slug}`) and six representations derived from the same canonical object: - Canonical HTML: `/profiles/{slug}` and `/companies/{slug}` (add `?view=agent` for the Agent View) - Markdown: `/profiles/{slug}.md` and `/companies/{slug}.md` (also served for `Accept: text/markdown` on the canonical URL) - JSON: `/api/public/profiles/{slug}` and `/api/public/companies/{slug}` (includes a `trust` block with the claim aggregation, derived verification state, and rights). `/{people|companies}/{slug}.json` is a machine alias that 308-redirects to the same record version; it never returns an HTML error page. - JSON-LD: append `?format=jsonld` to the JSON URL, or send `Accept: application/ld+json`; schema.org Person / Organization inside a ProfilePage with Alpha governance fields under the `alpha:` vocabulary (`https://alpha.ac/ns/`) - MCP: resources `alpha://people/{slug}` and `alpha://companies/{slug}` at `https://mcp.alpha.ac/mcp`; tools `get_executive_profile` and `get_company_profile` - Entity index: `/api/public/entities` enumerates every published record with its Alpha ID and representation URLs; `/sitemap-machine.xml` lists the machine URLs for crawlers Every claim carries a governed predicate ID, evidence references (`alpha:evidence:{kind}:{slug}:{n}`), a verification state from `alpha-verification-states-v1` (source_reported, corroborated, alpha_verified, disputed, superseded), and world time (`valid_from`, `valid_to`) alongside Alpha time (`recorded_at`). A claim with no resolvable evidence is published as `UNDER_REVIEW`, never as PUBLISHED. Absence of a claim is not a negative fact. HTTP contract on machine endpoints: `ETag` and `Last-Modified` with conditional GET (304), `Link` headers advertising the alternate representations and the canonical page, `X-Alpha-Rights` (structured rights summary), `X-Alpha-Verification` (state, ownership, claim and conflict counts), and `X-Alpha-Record` (the Alpha ID). Rights defaults for public records: retrieval allowed, agent retrieval allowed, redistribution not granted, model training not granted, relationship pathfinding not granted, direct contact not granted. Honor the `X-Alpha-Rights` header and the `permissions` block on every record. ## Retrieve a public Company or Person Profile The public corpus is the live entity index, not a 34-company editorial set and not an S&P or US-listed membership list. Index membership is optional metadata on a Profile. Do not infer market cap or an Alpha AI 100 list. 1. GET `https://registry.alpha.ac/api/public/entities`. Read `count`, `entities[]`, and `mcp_endpoint`. Use `lastmod` / `lastmod_href` to decide when to recrawl a record. 2. Find the entity by `slug`, `display_name`, or `alpha_id`. Example company slugs: `apple-inc`, `sap-se`, `toyota-motor-corporation`, `tencent-xhkg-00700`, `ukg`, `dbs-group-holdings-sgx`. 3. GET the JSON URL in `representations.json`, for example `https://registry.alpha.ac/api/public/companies/apple-inc`. 4. Or call MCP at `mcp_endpoint` (`https://mcp.alpha.ac/mcp`) with `get_company_profile` or `get_executive_profile`. 5. Human directories: `https://registry.alpha.ac/companies?q=Apple` and `https://registry.alpha.ac/people`. Search is server-side over the same public index. 6. `https://registry.alpha.ac/sitemap.xml` lists every public `/companies/{slug}` and `/people/{slug}` HTML Profile. `/sitemap-machine.xml` lists Markdown, JSON, and JSON-LD URLs. - Ask Alpha is under active development and prelaunch. It is intentionally excluded from public product discovery until explicitly enabled. - Public MCP discovery remains available through `mcp.alpha.ac` and the server card at `/.well-known/mcp/server-card.json`. ## Pages - [Home](/): Independent AI governance intelligence for the agentic enterprise. - [Products](/products): Profiles, Platform, Evals, Data & Analytics, audiences, and developer access. - [Alpha Platform](/platform): Continuous AI governance intelligence across evidence, analytics, monitoring, systems, and agents. - [Profiles](https://registry.alpha.ac/people): Open, evidence-backed leader and company identity for humans and AI agents. - [Profile Coverage & Agent Readiness](https://registry.alpha.ac/people/readiness): Governed public-register counts, media coverage states, route contracts, limitations, and an [equivalent JSON projection](/api/public/profile-readiness). - [Company](/company): Alpha Governance Group, PBC identity, operating units, and public record. - [Company Profiles](https://registry.alpha.ac/companies): Searchable directory of published Company Profiles from the public entity index. - [Public entity index](https://registry.alpha.ac/api/public/entities): Machine index of every published person and company Profile, including `mcp_endpoint` and representation URLs. - [Apple Inc. Profile](https://registry.alpha.ac/companies/apple-inc): Example public Company Profile. JSON is at `/api/public/companies/apple-inc`. - [Alpha Governance Group, PBC Profile](https://registry.alpha.ac/companies/alpha-governance-group-pbc): Alpha's governed company profile, source ledger, explicit limits, and agent permissions. - [OneSpaWorld Holdings Limited Profile](https://registry.alpha.ac/companies/onespaworld-holdings-limited): Governed public-company identity, listing context, source ledger, and attached Alpha Intelligence. - [Lands' End Capital Markets Intelligence](/ai/company/report/LE/capital-markets-intelligence): Public CMI report on market expectations, consensus quality, narrative gaps, next-call questions, decision implications, and source lineage. The same record is available as [public JSON](/api/public/reports/capital-markets-intelligence/LE). - [Team](/company/team): Executive leadership and dated role disclosures. - [Brand Assets](/company/brand): Official Alpha logos, symbols, typography, direct URLs, and press-ready downloads. - [Brand Fonts](/company/brand/fonts): Approved Alpha typography and application-ready Tiempos, Inter, and JetBrains Mono webfont URLs. - [Governance](/company/governance): Governance structure, oversight boundaries, disclosure status, and controlled documents. - [Committee playbooks](/company/governance/committees): Audit, Risk, Governance, and Technology committee mandates, signals, instruments, and reporting cadences. - [Oversight](/company/governance/oversight): Separation of duties across management, analytical control, and independent review. - [Governance documents](/company/governance/documents): Versioned governance document registry and public disclosure boundaries. - [Independence](/company/governance/independence): Commercial, analytical, and rating-governance separation principles. - [Public Benefit](/company/pbc): Alpha's public-benefit purpose and operating commitments. - [About](/about): Mission, methodology, leadership, and operating principles. - [Leadership](/about/leadership): Alpha executives, partners, fellows, and advisors. - [News](/about/news): Alpha articles, company updates, event announcements, and news releases. - [Who we serve](/who-we-serve): Leaders, enterprises, markets, and institutions. - [For Leaders](/leaders): AI governance intelligence for board directors and executives. - [For Enterprises](/enterprises): Continuous intelligence for boards and management teams. - [For Markets](/markets): Independent signals for capital and risk decisions. - [For Institutions](/institutions): Independent intelligence across enterprises, markets, and systems. - [What we do](/products): The Evals, Platform, and Institute operating model. - [What we measure](/what-we-measure): The six pillars of Alpha Standard Version 1 and the four-quadrant Governance Intelligence Matrix. - [Evals](/eval): Alpha AIGR ratings, Alpha GMI materiality views, and peer benchmarks. - [Frontier Lab Benchmark](/benchmarks): Dated public-evidence comparison of nine frontier AI labs; source measures remain separate and are not Alpha ratings. - [Frontier Lab Benchmark JSON](/data/alpha-frontier-lab-benchmark-2026-08-16.json): Agent-readable dated dataset with source coverage and NR states. - [Diagnostics](/diagnostics): Applied Governance diagnostic engagements. - [Executive Profiles](/profiles): Search evidence-backed, permission-aware public records for directors and executives. - [Profile Agent Skill](/.well-known/agent-skills/skills/profile-lookup.md): Rules for resolving and reading governed public people and company records. - [Profile Readiness JSON](/api/public/profile-readiness): Versioned aggregate coverage contract for public people and company registers; excludes the private identity graph and does not imply verification or completeness. - [Public Profile JSON](/api/public/profiles/steven-wolfe-pereira): Example public machine projection with version, evidence, permissions, and limitations. - [Public Profile Markdown](/profiles/steven-wolfe-pereira.md): Example plain-text executive record for agents, retrieval systems, and citations. - [Public Profile JSON-LD](/api/public/profiles/steven-wolfe-pereira?format=jsonld): Example Schema.org projection for crawlers and knowledge systems. - [Madhu Muthukumar Profile](/profiles/madhu-muthukumar): Product leader profile spanning fintech, collaboration, social, and immersive technology, with explicit evidence states and agent-readable JSON. - [Satya Nadella Profile](/profiles/satya-nadella): Source-backed executive identity, board and career record, evidence ledger, permissions, and agent-readable JSON. - [Tara Walpert Levy Profile](/profiles/tara-walpert-levy): Source-backed director record with current Braze governance service, bounded operating-role transition, historical board service, and agent-readable JSON. - [Shannon Nash Profile](/profiles/shannon-nash): Global C-suite leader, Alpha Partner, and independent director profile with sourced board service, executive experience, evidence states, and agent-readable JSON. - [Steven Wolfe Pereira Profile](/profiles/steven-wolfe-pereira): Evidence-backed executive identity, roles, source ledger, permissions, and agent-readable JSON. - [Shiv Singh Profile](/profiles/shiv-singh): Public company director and Alpha Institute Fellow profile with a sourced board resume, public evidence ledger, and agent-readable JSON. - [AI Readiness Eval](/ai/scan): A provisional assessment of AI leadership, governance, and identity readiness. - [Methodology](/methodology): How Alpha rates AI governance, including evidence hierarchy, rating governance, and transparency boundaries. - [Framework Crosswalks](/methodology/crosswalks): Dated, source-linked mappings from external AI governance frameworks to Alpha requirements, evidence tests, and independent judgment. - [Intelligence Under Management](/methodology/intelligence-under-management): A non-active research proposal asking whether a company's AI investment is producing verified operating and financial results. - [Council](/council): The Alpha Council, private community of directors and operators. - [Institute](/institute): Research, standards, and leadership for the agentic economy. - [Research](/research): AI governance, agentic governance, company, sector, policy, and standards research. - [Education](/education): Education for directors, executives, board committees, management teams, and rising executives. - [One-on-One Coaching](/education/coaching): Confidential, role-specific coaching across the individual leadership journey. - [Management Team Education](/education/management-teams): Cross-functional education for governed execution. - [Rising Executive Education](/education/rising-executives): Education for emerging and high-potential leaders. - [Standards](/standards): Alpha Standard, frameworks, crosswalks, policy, and methodology research. - [Events](/Institute/events): The Alpha Summit, regional Board Forums, and Council convenings. - [Insights](/insights): Briefings, working papers, and reference frameworks. - [Governed Reports](/intelligence/reports): Governed public report families, current editions, immutable edition history, evidence cutoffs, and rating-boundary disclosures. The path is retained for compatibility. - [Platform](/platform): Continuous governance intelligence for enterprises, systems, and agents. - [Data & Analytics](/data): Governance datasets, signals, relationships, and benchmarks. - [Developers & Agents](/developers): Alpha Governance Developer Platform. API, MCP, OpenAPI, agent skills, integrations, and technical documentation. - [Developer-scoped llms.txt](/developers/llms.txt): Focused entry point for developer and agent resources. - [API-scoped llms.txt](/api/llms.txt): Focused OpenAPI, versioning, authentication, and public endpoint context. - [Documentation-scoped llms.txt](/docs/llms.txt): Focused technical documentation index. - [ARD capability manifest](/.well-known/ai-catalog.json): Agentic Resource Discovery catalog for Alpha's MCP server, A2A agent, public OpenAPI operations, and agent skills. - [Agent instructions](/agents.md): When to use Alpha, when not to, and how an agent should retrieve Alpha data. - [OpenAPI description](/openapi.json): OpenAPI 3.1 description of Alpha's public, zero-auth HTTP operations. - [API versioning and deprecation policy](/api-versioning.md): Dated contract selection, compatible changes, notice period, and HTTP deprecation signals. - [Access & Availability](/products/access): What is public and free, what requires approved access, and where commercial terms are available on request. There is no self-serve signup, sandbox, or agent self-registration. - [Pricing and access Markdown](/pricing.md): Published free access, Alpha Council individual membership price, and quote-based institutional access without invented prices. - [Product access JSON](/api/public/product-access): Machine-readable product availability, access mode, price disclosure, authentication requirement, and agent actionability. - [Authentication capabilities JSON](/api/public/auth-capabilities): Exactly which surfaces need no authentication and which require approved credentials. - [Integrations](/integrations): Vendor-neutral connections across the AI governance ecosystem. - [Alpha API](/api): Governed REST access to evals, companies, directors, executives, signals, regulation, and benchmarks. - [Alpha MCP](/mcp): Governed Model Context Protocol access to Alpha intelligence for AI workflows. - [Sample rating](/ratings/sample): Example Alpha rating profile; sample only, not a current opinion. - [Contact](/contact): Briefings, evals access, diagnostics, and press inquiries. ## Optional - [Privacy](/privacy) - [Cookies](/cookies) - [Terms](/terms)